WHALE HUNTING
Branding
Whale Hunting is a sub-brand under Project Brazen,
a journalism and production studio founded by former
Wall Street Journal reporters Tom Wright and Bradley Hope.
The studio specializes in investigative storytelling that
explores hidden worlds of power, wealth, and corruption.
The branding system uses a binocular perspective
to give the impression of searching and hunting with
personal sketches from Bradley and Wright’s handwritten
notes during their research on the 1MDB scandal.
Agency: Constant
Images: Project Brazen, Google
WHALE HUNTING
Branding
Whale Hunting is a sub-brand under Project Brazen, a journalism and production studio founded by former Wall Street Journal reporters Tom Wright and Bradley Hope. The studio specializes in investigative storytelling that explores hidden worlds of power, wealth, and corruption. The branding system uses a binocular perspective to give the impression of searching and hunting with personal sketches from Bradley and Wright’s handwritten notes during their research on the 1MDB scandal.
Agency: Constant
Images: Project Brazen, Google
